Rocky vs UGC marketplaces · Rocky
MarketplacesRocky
What you buy
- A folder of videos
- A community that keeps making them
Who makes it
- Creators for hire
- People who already buy from you
The product
- Gifted away, hoped for
- Bought. With their own money
Usage rights
- Negotiated per post
- Cleared once, at the start
What is left after
- The files
- Everything you learned
Your next campaign
- Starts from zero
- Starts smarter
r = 0.916
median within-creator · 219-creator cohort · 90 days
+6.4 pts
a playful-voice lift · held for 10 of 14 creators
Both cleared an internal validation floor, the same one that has blocked our own founders' claims.
Where a marketplace wins: predictable volume on demand. Need fifty videos by Friday, you can order them. Rocky trades that for people who actually bought the thing, and content that compounds instead of expiring.
The dataset behind it: 200M+ behavioral measurements · 8M+ time-stamped snapshots · 11,000+ real creators · 2,000+ brands observed. A marketplace has none of it.
Fair questions
Is Rocky a UGC marketplace?
No. Marketplaces sell you a folder of videos from creators for hire. Rocky builds you a standing community of people who already buy from you, keeps them creating, and keeps everything you learn.
What about usage rights?
Cleared once, when someone joins. Not renegotiated post by post. When a winner shows up, the ad draft is one approval from running.
What happens after a campaign?
On a marketplace, you keep the files. On Rocky, you keep the community, the learning, and the momentum. The next run starts smarter, not from zero.
Get graded. The read's free.
Stop buying folders. Start building the asset.
About 5 minutes. No login. Private results.